Why PIRELLI
Pioneering innovation to stay ahead of the game. This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.
Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
The victory at the Peking-Paris race in 1907 built a reputation and was a testament to the long success of the Pirelli brand, marking the beginning of history in the world of motorsport.
FAST FORWARD INNOVATION
40 years of valuable experience to become a global leader in product technology.
- Form business alliances with leading car manufacturers to produce standard tires for cars.
- To be a leader in innovation and environmentally friendly materials.
- Be a model of advanced technology
- Flexible development line and efficient production line
- Massive R&D budget
OUR SPONSORSHIPS
FORMULA 1®
A world-renowned high-speed race in which Pirelli has been the exclusive tire sponsor since 2011.
Performance and state-of-the-art technology packed into a racing tire. It has also been used to develop Pirelli general-purpose tires.
Performance, safety and control: the challenge continues. Passion, creativity and experience: the winning formula.
LUNA ROSSA PRADA PIRELLI TEAM
Pirelli collaborates with global high-end brand PRADA. Made a high-speed sailing team named “LUNA ROSSA PRADA PIRELLI”, perfect union : exceptional performance derived from innovation, technology and passion for competitions.
FISI
Pirelli is the official sponsor of the Italian Winter Sports Federation (Federazione Italiana Sport Invernali) and the official tire sponsor in 2018-2022.
IIHF ICE HOCKEY WORLD CHAMPIONSHIP
Pirelli is a sponsor of the IIHF Ice Hockey World Championships from 2017 to 2023.
FC INTERNAZIONALE MILANO
A long-lasting collaboration made possible thanks to common values: passion, performance, teamwork and an international approach. 27 years of successful partnership.