{"id":1328,"date":"2023-05-21T08:04:50","date_gmt":"2023-05-21T08:04:50","guid":{"rendered":"https:\/\/pirellibyatv.com\/?page_id=1328"},"modified":"2024-04-25T16:15:03","modified_gmt":"2024-04-25T09:15:03","slug":"why-pirelli","status":"publish","type":"page","link":"https:\/\/pirellibyatv.com\/en\/why-pirelli\/","title":{"rendered":"Why PIRELLI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1328\" class=\"elementor elementor-1328\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9960108 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9960108\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce8cce\" data-id=\"1ce8cce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e2533b elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5e2533b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>            <div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n                <div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Why-pirelli-Carousel-Banner-Old-s2.webp\" alt=\"Pirelli History\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Why-pirelli-Carousel-Banner-HQ-s2.webp\" alt=\"Pirelli office\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Why-pirelli-Carousel-Banner-Lab-s2.webp\" alt=\"Pirelli Tire Lab\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Why-pirelli-Carousel-Banner-S-s2.webp\" alt=\"Pirelli sound lab\" \/><\/figure><\/div>                <\/div>\n\t\t\t\t\t\t\t\t\t                        <div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t            <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79016219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79016219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-259474b8\" data-id=\"259474b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3c5b7 elementor-widget elementor-widget-shortcode\" data-id=\"4a3c5b7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><nav class=\"woocommerce-breadcrumb\">Home<\/nav><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd41605 elementor-widget elementor-widget-heading\" data-id=\"fd41605\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Why PIRELLI<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db38457 elementor-widget elementor-widget-text-editor\" data-id=\"db38457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Pioneering innovation to stay ahead of the game. This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6016 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1.webp\" alt=\"Pirelli office inside\" width=\"1500\" height=\"1001\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1-300x200.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1-1024x683.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1-768x513.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/dsc-2508-09-10-tonemapped-s-1-600x400.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5871 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s.webp\" alt=\"Pirelli heritage\" width=\"1500\" height=\"521\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s-300x104.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s-1024x356.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s-768x267.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli_heritage_02-s-600x208.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>The victory at the Peking-Paris race in 1907 built a reputation and was a testament to the long success of the Pirelli brand, marking the beginning of history in the world of motorsport.<\/p><p><strong>FAST FORWARD INNOVATION<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5873 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s.webp\" alt=\"Pirelli simulator\" width=\"1500\" height=\"999\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s-300x200.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s-1024x682.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s-768x511.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sguardi-laboratorio-12-s-600x400.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>40 years of valuable experience to become a global leader in product technology.<\/p><ul><li>Form business alliances with leading car manufacturers to produce standard tires for cars.<\/li><li>To be a leader in innovation and environmentally friendly materials.<\/li><li>Be a model of advanced technology<\/li><li>Flexible development line and efficient production line<\/li><li>Massive R&amp;D budget<\/li><\/ul><p><strong>OUR SPONSORSHIPS<\/strong><\/p><p><strong>FORMULA 1\u00ae<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5875 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s.webp\" alt=\"Pirelli F1 spon\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s-300x225.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s-1024x768.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s-768x576.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/pirelli-sponsorship-f1-p-zero-4505515320221-s-600x450.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>A world-renowned high-speed race in which Pirelli has been the exclusive tire sponsor since 2011.<br \/>Performance and state-of-the-art technology packed into a racing tire. It has also been used to develop Pirelli general-purpose tires.<br \/>Performance, safety and control: the challenge continues. Passion, creativity and experience: the winning formula.<\/p><p><strong>LUNA ROSSA PRADA PIRELLI TEAM<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5877 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s.webp\" alt=\"Luna Rossa Prada Pirelli\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s-300x225.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s-1024x768.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s-768x576.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Luna-rossa-4505515322172-s-600x450.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>Pirelli collaborates with global high-end brand PRADA. Made a high-speed sailing team named \u201cLUNA ROSSA PRADA PIRELLI\u201d, perfect union : exceptional performance derived from innovation, technology and passion for competitions.<\/p><p><strong>FISI<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5879 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s.webp\" alt=\"Federazione Italiana Sport Invernali sponsored by Pirelli\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s-300x225.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s-1024x768.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s-768x576.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/Sito-NEW-4505529338474-s-600x450.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>Pirelli is the official sponsor of the Italian Winter Sports Federation (Federazione Italiana Sport Invernali) and the official tire sponsor in 2018-2022.<\/p><p><strong>IIHF ICE HOCKEY WORLD CHAMPIONSHIP<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5881 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s.webp\" alt=\"Pirelli is sponsor of IIHF \" width=\"1500\" height=\"1125\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s-300x225.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s-1024x768.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s-768x576.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/hockey-4505515321515-s-600x450.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>Pirelli is a sponsor of the IIHF Ice Hockey World Championships from 2017 to 2023.<\/p><p><strong>FC INTERNAZIONALE MILANO<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6018 size-full\" src=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1.webp\" alt=\"Pirelli is a GLOBAL TYRE PARTNER of FC Inter Milan\" width=\"1500\" height=\"1024\" srcset=\"https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1.webp 1500w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1-300x205.webp 300w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1-1024x699.webp 1024w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1-768x524.webp 768w, https:\/\/pirellibyatv.com\/wp-content\/uploads\/2023\/10\/sponsorship-inter-4505515321815-s-1-600x410.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p><p>A long-lasting collaboration made possible thanks to common values: passion, performance, teamwork and an international approach. 27 years of successful partnership.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why PIRELLI Pioneering innovation to stay ahead of the game. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1328","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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